The section’s 2012 workshop will be hosted and organized by the Department of Communication Science and Media Research of Munich’s Ludwig Maximilians University(Dr. Maria Löblich, Dr. Senta Pfaff-Rüdiger). It is supported by the Munich Center on Governance, Communication, Public Policy and Law (Prof. Dr. Carsten Reinemann).
The workshop will be dedicated to the challenges faced by communication and media policy due to digitization and, in particular, due to the internet, which can be seen as the most important platform for convergence developments and as a driver of numerous changes in the communication and media industries. The transition from the analog to the digital age and the interrelations between the technological evolution and sociocultural, economic and political processes have been discussed for many years. However, it is necessary to continue to reflect on the demanding situation media policy currently finds itself in because digital information and communication technologies have become critical resources inEuropeand beyond. Economy, health, public administration, to name but a few areas of society, are increasingly dependent on the internet, and everyday life can no longer be imagined without this medium. The permanent evolution of digital technologies and user behavior has led to a wide range of controversial issues, for instance the future of public service broadcasting, net neutrality, online business models, copyright or data protection. These debates reflect the societal search for a regulatory framework for societal communication under the conditions of digitization and the internet.
The main aim of the conference is to continue the academic discourse about changing communication and media structures and their impact on communication and media policy. In addition to discussing media policy from the perspective of change – change of policy issues, of regulatory approaches or of actors constellations – there will be a focus on trying to find out how far guiding principles, institutions and regulatory arrangements have shown either resilience or adaptability to new technological possibilities.
For futher information:
Dr. Maria Löblich & Dr. Senta Pfaff-Rüdiger
Department of Communication Science and Media Research /LudwigMaximiliansUniversityMunich
Schellingstr. 3, 80799 Munich, Germany
loeblich@ifkw.lmu.de, pfaff@ifkw.lmu.de